Best colors for the food business: Gold, orange, pink, purple, red and turquoise blue, green, black and white mix. Introduction. Some experts say that from a psychological standpoint, red is the most appetizing color of all others.
Black may seem unappetizing but it can actually be used as part of a package design, such as a black box or black lettering on an orange background.
Green is said to create feelings of tranquility and trust, which can also be used in packaging design. Yellow creates feelings of happiness and freshness. In general it seems that people respond more positively when presented with warm colors rather than cool ones.
Red, yellow or orange together with black can be used to create a sense of appetite or thirst. Therefore, the question is what color to use for a food business. The following is a detailed explanation of these colors
Gold
Gold is known to be the color of attraction. This is the most attractive color for any food business. Its’ ability to draw in customers will capture their attention immediately, as well as create an urge to purchase something.
The gold tone shown off by this color and when people come across it, can cause that feeling of hunger in anyone’s mind. This intense desire to buy, can create a strong desire to remain at that location longer and purchase even more food than they originally came in for.
Orange
This is a nice color to use for a food business. It doesn’t have to be the same color of orange that you normally purchase food with. It is more of a warm tone to it that can really put itself out there as a prominent feature in your business.
The color will also stimulate appetite and offer instant gratification. This is also one of the better colors for people who are not feeling hungry.
Pink
This is another appealing color for most people’s eyes. Pink has been said to create feelings of love, happiness and trust. When people come across this food color it will produce those same feelings in their mind as well as create an urge to purchase from that location again and again. A food business is the perfect location to have a pink sign, pink lettering and a pink background
Purple: Best colors for the food business
Different shades of purple are appealing to many people. This color offers an instant connection with the mind of any individual that comes across it. It is known to stimulate appetite and create a sense of happiness in us all. It has a very welcoming feeling associated with it. This color can be used in almost any type of business, whether you sell food or not. You will attract customers instantly.
Red
Red is said to be the most appetizing color of them all according to some professionals in the field of psychology who study this type of thing regularly in their careers. People who come into contact with the business or location will be satisfied immediately.
The red tone shown off by this color, when people come across it can cause that feeling of hunger in anyone’s mind. This intense desire to buy, can create a strong desire to remain at that location longer and purchase even more food than they originally came in for.
Turquoise blue
Turquoise blue is an interesting color in the food industry because of the way it looks and feels out there on the floor. You will have people who stop in your business or location to look at your colors and colors of the interior.
They can tell this is a healthy, clean and safe type of place they are visiting. This color can quickly become very prominent in the mind of individuals that come across it. It may be one of the most appealing colors when it comes to picking out your food business.
Green
This color can create feelings of tranquility and trust, which can also be used in packaging design. The color green can also stimulate appetite and is definitely one of the more appealing colors when it comes to picking out your food business.
The green tone shown off by this color when people come across it can cause a feeling of hunger in anyone’s mind. A food business is the perfect location to have a green sign, green lettering and a green background on your business’.
Black and white mix
Black and white mix is a color that can be used to create a sense of cleanliness in your food business. It will offer a sense of freshness and cleanliness to those that enter it. It is a powerful color that most people will be attracted to.
There is always an element of trust associated with this color as well, and your customers are going to love it. This is perfect for creating that small sense of hunger in people’s minds as well. The black and white mix is also great for use in any food business no matter what type or style it may be.
Conclusion
The key to choosing an ideal color for your business is to take a close look at the location where you plan on selling your food. Do you have a storefront, are you going to be selling from a truck or van? If so, is your business located in an area with high foot traffic? These are all questions that need to be asked first, because it will determine what type of colors you will use.
It is very important that the colors you choose for your business are going to work well together in the layout of your company. You do not want to place too many colors in one location and lose customers due to stagnant or confusion.
When choosing colors for your business, it is best to go with the color scheme that works best in the area. This can include things like color of the building, the surrounding homes and so forth. Avoid selecting a color that makes your storefront look dirty or outdated. Be sure to pick a pleasing and inviting color scheme for your storefront.
It is also very important that the chosen color is inserted into multiple areas of your food business. These areas include the color of lettering on storefront, colors on or around logo’s or other promotional materials you create.Read Also: What color scheme should I choose for a food business?: What colour makes you want to eat; Colors for spa; Colors in restaurants
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