Categories
Digital marketing, consultant

Metaphors in Advertising

Metaphors in Advertising: Meaning, examples, uses. The majority of people believe that advertising is excessive, that it creates capitalistic robots, that it reinforces stereotypes, that it plays on our fears of not belonging to a certain social group, that it rarely tells the truth, that it takes advantage of children’s ignorance, and that it, in […]

Categories
Digital marketing, consultant

Marketing costs definition

Marketing costs definition: Meaning, Social cost, Menu cost, Stockout, Relevant, Product, Star-up; Marketing spend analysis; Fixed or variable; Examples.