What is Search engine Optimization SEO?

What is Search engine Optimization SEO? The term "search engine optimization" means improving your website so that it appears more prominently when people are searching for the products or services of your business on Google, Bing, and other search engines. It is more likely that customers will find your business and generate interest in your products and services the more visible your pages are in search engines. To gather information about all the content they can find on the internet, search engines like Google and Bing use crawlers, also known as bots or spiders. Beginning with a known web page, the crawler follows internal links within the site as well as external links to other websites. The crawler understands what each page is about through the content on those pages, and through the context of the links it followed, including how each page is related to all the other pages within the search engine's massive database, or index. Using complex algorithms, the search engine displays what it believes are the most useful and accurate results for the query a user enters in the search box. Search engine results for organic keywords can include website pages with text, news articles, images, videos, and local business listings. People search for information about products and services trillions of times every year, often with commercial intent. SEO is a fundamental part of digital marketing. Digital traffic from search is often a brand's top source of digital traffic, complementing other marketing channels. You can see a material impact on your bottom line if you rank higher in search results than your competition. However, over the past few years, search engine results have evolved to deliver more direct answers and information, which will likely keep users on the results page instead of driving them to other sites.