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Every powerful movement begins with a
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message. Whether you're a student hoping
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to raise awareness about climate change
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or an advocate addressing mental health,
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a compelling public service
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announcement, PSA, can be your
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megaphone. But how do you go from a big
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idea to a message that sticks,
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resonates, and moves people? It all
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begins with clarity. Before you film
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anything, ask yourself, what change do
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you want to inspire? The most effective
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PSAs are laser focused. Pick one issue,
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one message, and one audience. From
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there, identify the emotion you want to
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spark. Do you want to motivate, shock,
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educate? Once you have your purpose,
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craft your script. Think of it like
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storytelling. Create a narrative with a
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beginning, middle, and end. Start with a
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hook that captures attention in the
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first 5 seconds. Then present the
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problem and end with a clear, actionable
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solution or thought-provoking question.
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Keep it short and powerful under one
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minute is ideal for most platforms. Now,
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choose your format. Will your PSA be a
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liveaction video, animation, or
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slideshow with voice over? Your style
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should align with both your message and
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audience. Use visuals that are bold,
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clear, and emotionally charged. Music
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can also set the tone. Just make sure
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you have rights to any soundtrack you
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use. When it's time to film, think
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production quality without
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perfectionism. Use natural lighting,
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study shots, and clear audio. You don't
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need expensive equipment. A smartphone
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and free editing software like Cap Cut
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or iMovie can get the job done. Then
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edit with intention. Cut out anything
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that doesn't support your message. Add
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subtitles for accessibility and include
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your organization or campaign name.
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Finally, consider where and how you'll
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share your PSA. Instagram reels, Tik
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Tok, YouTube shorts, or school
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assemblies. All are great platforms.
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Amplify it through hashtags and
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community shares. Ready to create
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something that can shift minds or spark
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change? What issue would you spotlight
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if you could reach the world with a
