What Are Core Web Vitals and Why They Matter for Your Website's Success

What Are Core Web Vitals and Why They Matter for Your Website's Success Have you ever wondered why some websites perform better in search rankings while others lag behind? One of the key factors influencing this is Core Web Vitals. Introduced by Google, Core Web Vitals are essential metrics that measure the user experience of your website, focusing on loading performance, interactivity, and visual stability. Optimizing these metrics is crucial if you want your site to rank higher and provide a better user experience. Core Web Vitals form part of Google's larger page experience signals, which play a direct role in determining how search engines rank your website. A site that scores well in these metrics is not only more likely to rank higher but will also keep visitors engaged for longer periods, increasing conversion rates. What Are the Core Web Vitals? There are three key metrics that make up Core Web Vitals: 1. Largest Contentful Paint (LCP) LCP measures the loading speed of the largest visible content element on a webpage, such as a hero image or heading. An LCP of 2.5 seconds or faster is considered good, while anything above that can lead to a poor user experience. 2. First Input Delay (FID) FID measures interactivity—how quickly your site responds to user actions like clicking a link or button. A good FID is under 100 milliseconds, ensuring that users can interact with your site smoothly without unnecessary delays. 3. Cumulative Layout Shift (CLS)