Predictive Analytics Meaning Examples. The use of predictive analytics involves predicting future trends and events using data. Using historical data, it forecasts potential scenarios that can be used to make strategic decisions.
If you are predicting the malfunction of a piece of machinery later that day, or your company’s cash flow for the upcoming year, you are making a prediction about the near future.
It is possible to perform predictive analysis manually or by using machine-learning algorithms. A prediction about the future is based on historical data in either case.
Regression analysis is one predictive analytics tool that determines relationships between two variables (single linear regression) or four variables (multiple linear regression). It is possible to predict the outcome if one variable changes based on the relationships between variables.
Let’s look at some of the most common examples of predictive analytics in different industries.
Retail: Predictive Analytics Meaning Examples
Predictive analytics applications are probably the most used by retailers at present. For dynamic retail businesses to be able to respond quickly to changes in customer behavior and market trends, they must continuously monitor customer behavior and market trends.
The importance of predictive analytics in retail cannot be overstated. Marketers and retail specialists can benefit from predictive analytics software solutions at every stage of the buying process. The most common use cases can be found here.
By analyzing market trends, buying habits, and customer details, advanced algorithms can identify buying patterns and segment customers. A specialist can analyze such insights and optimize marketing campaigns, recommend personalized products, and predict sales based on them. By using such analytics, you can increase income and retain customers.
The demand for various products is forecasted using intelligent analytics algorithms that consider several factors (region, season, purchasing habits, etc.). This allows retailers to avoid overstocking or, on the contrary, running out of goods by determining the optimal inventory level to meet demand.
Predictive supply chain
Several aspects of supply chains can be optimized using predictive analytics algorithms. Firstly, they improve logistics efficiency by determining the fastest and most cost-effective routes based on toll roads, traffic, weather conditions, etc. As a result of tracking fuel consumption and driving behavior, transport costs can be reduced. Finally, sensors detect problems with machines and their components before they occur, allowing maintenance to be anticipated and downtime to be avoided.
Medical institutions worldwide are increasingly utilizing software systems to improve their processes, which allows them to collect a wealth of data about patients. In this way, predictive analytics is provided with a full range of possibilities. Analysis and comparison of historical data with current data can be done by intelligent algorithms to:
- Determine the prerequisites for diseases and suggest ways to prevent them
- The ability to predict the outcome of various treatments and select the most appropriate option for each patient
- Epidemics and outbreaks of diseases can be predicted.
- It is crucial to gain such insights to improve diagnoses and treatment, provide individualized patient care, and ultimately save lives.
Internet of Things
Since the Internet of Things collects a large amount of data, predictive analytics is closely tied to this technology. Predictive maintenance is the most common use case in smart manufacturing today. Throughout the day, sensors installed on machines are constantly collecting data on their performance and sending it to the processing platform where predictive models analyze it and identify abnormalities and suggest specific spare parts maintenance. Plants and factories can minimize downtime and equipment breakdowns by applying such analytics.
The sports industry is also gaining popularity with predictive analytics. To evaluate the performance of players and assist team managers in negotiating the best contracts for their players, professional teams (such as football, baseball, and basketball) hire data analysts.
By analyzing both on-field and off-field data, analytics specialists can predict a player’s value and regression. In addition to speed, time, scoring, tactics, and health conditions, on-field metrics measure a player’s physical performance. An off-field metric provides insight into how much money a player can bring to the team/club off the field. In this context, fan engagement is measured through sales of tickets, merchandise, and so on. Various sources collect off-field statistics, such as social media, ticket offices, and distributors.
Predictive analytics have made weather forecasting highly accurate in the past decade. Throughout the history of meteorological observations, intelligent models have been fed data collected by satellites and historical meteorological observations. Their capability to identify weather patterns enables them to produce highly accurate long-term forecasts.
As well as predicting adverse weather conditions (hurricanes, strong winds, extreme temperatures, etc.), weather analytics is indispensable for knowing what to wear tomorrow. The public and municipal services can thus prepare in advance and avoid significant damages/losses.
Taking on risks is part of the job description of an insurance professional. This makes predictive analytics an ideal tool for this sector. Insurance claims approval algorithms streamline the process by identifying risk factors based on previous claims. By using smart analytics, the process can be automated and done instantly, rather than taking weeks when it’s done manually. By estimating future risks correctly, and rejecting fraudulent claims in time, insurance companies can avoid unreasonable expenses.
Regardless of the industry, financial planning is an essential part of any business. To anticipate risks and revenues, allocate resources efficiently, optimize operations to avoid additional expenses, etc., many financial teams already use predictive analytics or plan to do so. There are many finance management software applications available with predictive analytics features, proving that intelligent algorithms will soon be widely used in the financial sector.
Social Media Analysis
Nowadays, a social media presence is a must for most brands since it’s the primary channel of communication with customers. Businesses can benefit from social media information if they analyze and use it correctly. This can only be accomplished with predictive analytics tools. Through these services, companies can extract meaningful insights from customer comments and discussions, product reviews, likes/dislikes, etc., and adjust their business processes accordingly.
Our examples demonstrate how predictive analytics applications can benefit both businesses and customers. Implementing technology is certainly not an easy task. However, if you work with a reliable software provider, you won’t need to worry about success.
External resource: Wikipedia