SEO Specialization at the University of California Davis and Coursera

I just finished the SEO specialization and honestly it has been an experience of a lifetime, total: schedules, the language of the postgraduate course, which was in English, the time intensity, the flow of work and tasks, etc. etc. etc.
I have learned a lot of things about quotes, client presentations, methods, analysis reports and hundreds of other things.

Especialización en SEO en la Universidad de California Davis y Coursera
SEO Specialization at the University of California Davis and Coursera 3

Do I recommend this specialization?

With the eye closed, yes; radically and definitely. There are some items that could be updated but that does not change the essence of learning. LinkedIn Learning in job searches says that this title is similar to the master’s degree. I’m not going to discuss it. In certain countries, specializations exist as an official postgraduate degree; this is a postgraduate certification of its own, endorsed by the institutions that issued it; seen in perspective, it is a labor certification, like Google’s professional certificates that, according to some media, threaten the usual university degrees. It’s a long discussion.

Where did I meet her?

I searched on Google, in English SEO Google certification and it took me to what turned out to be one of the specialization courses on Coursera .

I did one more search and if the Uc DAvis program existed. With that endorsement I did not need more, I enrolled in the platform and enjoy learning. That Google recommended it to me and that it also had the support of a University, for me was enough.

What is Coursera?

Coursera is an online learning platform that offers a wide range of courses and educational programs in partnership with universities, organizations and institutions around the world. It was founded in 2012 by Stanford University computer science professors Andrew Ng and Daphne Koller, with the goal of providing universal access to high-quality education.

On Coursera, you can find courses covering various subjects such as computer science, data science, business, social sciences, arts, humanities, and much more. These courses are created and taught by instructors from top universities and industry experts. The Coursera platform allows learners to access course materials, view video lectures, participate in quizzes and assignments, and interact with a global community of learners.

In addition to individual courses, Coursera offers specializations, which are series of courses focused on a specific topic. Completing a major often involves a capstone project or final assessment to demonstrate your understanding of the subject.

Coursera also collaborates with universities to offer professional degrees and certificates online. Online degrees are comprehensive programs that follow a structured curriculum, similar to that of a traditional degree, but taught through Coursera’s online platform. Professional certificates are shorter programs designed to provide specific skills and knowledge for career advancement.

Coursera offers both free and paid courses, and learners can choose to attend the courses for free or pay for a certificate upon completion. Those who meet the eligibility criteria are also eligible for financial aid options.

Overall, Coursera offers a flexible and accessible way to learn new skills, advance your career, and gain knowledge from top institutions and experts around the world.

University of California Davis

The University of California, Davis (UC Davis) is a public research university located in Davis, California, United States. UC Davis is part of the renowned University of California system, which comprises ten distinct campuses. UC Davis is known for its strong academic programs, contribution to research, and commitment to public service.


UC Davis consistently ranks among the top public universities in the United States. However, keep in mind that classifications may vary over time and may differ between different classification systems. Here are some outstanding UC Davis rankings:

  • Times Higher Education World University Rankings 2022: UC Davis is ranked 56th globally and 29th among American universities.
  • QS World University Rankings 2022: UC Davis is ranked 111th globally and 50th among American universities.
  • U.S. News & World Report Best Global Universities Rankings 2022: UC Davis is ranked 55th globally and 34th among U.S. universities.
  • U.S. News & World Report Best Colleges Rankings 2022: UC Davis ranked 38th among U.S. national public universities.


UC Davis is located in the city of Davis, which is in Northern California. The campus is located in the Sacramento Valley, about 24 miles west of Sacramento, the state capital. The university occupies a vast area of over 5,300 acres and offers a picturesque and vibrant environment for students and faculty.

Faculty of Marketing

UC Davis has highly regarded faculty in its marketing department. Marketing faculty members are known for their research experience, teaching ability, and contributions to the field of marketing. They often publish in reputable marketing magazines and are actively involved in research collaborations and industry partnerships.

UC Davis faculty members may have diverse research interests within the marketing field, covering areas such as consumer behavior, branding, marketing strategy, digital marketing, and social marketing, among others. They bring their experience and industry connections to the classroom to provide students with a comprehensive understanding of marketing principles and practices.

It should be noted that information specific to UC Davis marketing faculty, such as individual faculty members and their areas of research, may change over time. For the most up-to-date and detailed information, I recommend visiting the official website of the University of California at Davis and exploring the marketing department section or the faculty directory.

Conclusion: SEO Specialization at the University of California Davis and Coursera

The Search Engine Optimization Specialization on Coursera is a multi-part course taught by an instructor at the University of California, Davis. The full experience requires courses titled Introduction to Search Engine Optimization, Fundamentals of Search Engine Optimization, Optimizing a Website for Search, and Advanced Content and Social Tactics to Optimize SEO.

It’s hard to beat a college education and you can get it online from the comfort of your home or office. If you’re willing to put in the time to complete the entire specialization, you should be ready for the next step in an SEO career.

This online program will teach you SEO theory and practice, including on- and off-page optimization, local and international SEO, website audits, and SEO strategy. You’ll also gain hands-on experience by applying your skills to a comprehensive SEO consulting task in the final project.

The SEO Specialization consists of six courses covering different aspects of SEO, such as keyword research, content optimization, link building, technical SEO, social media marketing, and analytics. Each course is designed to build on the previous one, so you can learn SEO step by step and at your own pace. You’ll also have access to video conferencing, quizzes, assignments, and feedback from instructors and peers. Once the specialization is completed, you will obtain a certificate that you can share and that you can show in your resume or portfolio.

The SEO specialization is suitable for anyone who wants to become an SEO expert or improve their online marketing skills. Whether you’re a beginner or an experienced professional, you’ll find valuable knowledge and advice that you can apply to your own website or that of your clients. You’ll also learn from industry experts and instructors at UC Davis, one of America’s top public universities.

Do not miss this opportunity to learn SEO from the hand of the best and boost your presence and online performance.

Read also: 4 reasons why your church should do SEO; SEO in advertising; What are the 5 SEO Factors?; What are the 4 main components of SEO

Editions 2021-23

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