What is b2b

What is b2b: mean, sales, marketing, ecommerce, saas. Business to Business also known as b2b is a way of the transaction between the businesses including manufacturers and wholesalers, or a wholesaler and retailer. This type of business is more commonly conducted between the companies rather than an individual and a company.

What is b2b: mean, sales, marketing, ecommerce, saas
What is b2b: mean, sales, marketing, ecommerce, saas

Knowing more about this business, you will get to know about the different features of this transaction. Firstly, this transaction tends to operate in the form of a chain wherein this chain process one company purchases raw material from another company and uses this raw material in the manufacturing process.

This business is common for auto industry companies but some other fields also use this process as a great way such as industrial cleanup cosmetics, property management, and housekeeping. Business to the Business transaction is often compared with Business to Consumer transaction which is then conducted between the company and an individual consumer.

Understanding the concept of this business will be a great help for you. If you are planning to commence a business-to-business transaction, then you comprise a company as without operating a company or companies the main concept of this business will be left behind.

The raw material that your company will buy from other companies will be processed to make fine finished products and these products can be sold to anyone whether it is an individual or any other association.

The work of employees in this project will be to connect different companies through social media so that a connection can be built with different trends available in the market.

For the last few years, B2B eCommerce marketing is showing top results and it is the core reason why people are heading towards this business. It provides a good environment for communication as well as when you are connected through the internet you can know about the details about the product and services and through proper planning of the operation, one can easily become the king of this marketing world.


Further elaborating the meaning of Business to Business transactions, it is a business with different challenges including innovation, maintenance of customer loyalty, cash flow management, and many others.

In this business model, companies can also use marketing firms and software as a service (Saas) for increasing sales, and as a result, profit is earned. This business is in high demand when it comes to the exchange of goods or services.

An important factor about the business-to-business transaction is that customers are not the direct factor but the critical component of B2B companies working together. You might be thinking why B2B companies sit in the supply chain.

There are various reasons for this effect and is because the three common sectors as well are primary, secondary, and tertiary. We should know about these three sectors as well.

Primary Market: The primary market exclusively comprises B2B primary sector and this sector is responsible for extracting and producing raw materials. For instance, oil, and gas companies and farmers.

Secondary Market: Secondary market is the next step after the primary market and it is assigned with the manufacturing and assembling of the products. These secondary sectors add value to raw materials that they buy from the primary market and then turn these products into something else.

For example, think about how manufacturers turn oil into plastics or how jewelers are trained in cutting and polishing diamonds. The manufacturers that are commonly included in the secondary market are construction companies and car manufacturers. These markets use the B2C model as well such as farmers who are selling products on market stalls.

And the last market of this chain is the tertiary market. 

Tertiary Market: Tertiary market includes a combination of B2B and B2C models. Among these markets, some markets are responsible for delivering goods and services that the business or consumer wants. Talking about the people that form a part of this market are internet retailers, plumbers, supermarkets, floor installers, tutors, home improvement specialists, and the hospitality sector.


Now, how about searching for what it means by the sales of B2B marketing. The sales of B2B transactions refer to the sales model or category of selling in which a business sells its product and services to other businesses and companies.

B2B sales are not easy to handle and due to their complexity, these businesses install several touchpoints over different multiple channels for controlling the complexity, driving out the revenue, and maintaining the higher price points.

Some of the common examples of B2B sales are:

  • Businesses whose work is to provide digital software services to companies such as CRM.
  • Organizations that are responsible for providing professional services to other companies including market research.
  • Moreover, the companies that provide or distribute raw materials to manufacturing companies are also included in B2B sales.

The next point that we should know about is what is meant by B2B sales representatives? These representatives are professionals whose work is to use strategic sequences and specialized selling methods for introducing the interest of customers in these products.

It is because customers and corporate buyers mostly tend to get the whole information about the particular product online before making a decision to contact a salesperson and if these buyers are well-informed and well-cooperated they show a good attitude towards the business and tend to buy the products set on sale.

Moreover, some customers firstly compare the product of different businesses and then they reach on a result whether to buy it or not.


If you want to learn about Business to Business marketing, what are its tactics, and how it succeeds then you are on the right page? As can be understood from the name, business-to-business marketing is the type of marketing that refers to products and services to other organizations and services.

B2B marketing is a broad concept to understand and cover all the informational and straightforward ways of B2C marketing. This main reason is all dependent on business purchase decisions as compared to those of customers. In modern times, change has been seen in B2B marketing tactics as now it prefers to buy committees consisting of various key stakeholders.

Another question that may arise in your mind may be who is business marketing for? B2B marketing can be seen conducted in various forms such as office supplies, tools, accessories, subscriptions, security solutions, and many others.

These marketing campaigns are aimed at individuals withholding influence on their purchasing decisions as to the competition for customers and their attention is getting healthier with each passing day. For the purpose that customers should be attracted to you, you should pay attention to thoughtful planning, execution, and management as these factors will help to gain superiority over others.


Mentioning the importance of the e-commerce world, people all around the globe are familiar with many big names such as Amazon, and eBay that are leading Goliaths of the B2C eCommerce business. In business-to-business eCommerce, transactions are carried out digitally which reduces the overhead costs to a great extent.

One of the misconceptions about business-to-business eCommerce is that different businesses are using it without admitting it as they are using it unknowingly. They might use it at least once or twice but without realizing its presence.

The use of eCommerce does not suggest business owners build separate websites for every different kind of customer. However, these owners should pay attention to how to engage customers for the adjustment of their plans and websites.

It is suggested because B2B customers go through great research before reaching the desired result and according to the statistics 12 is the average number of searches that are done by a B2B business customer when busy on a specific brand’s site.

Therefore, business owners become conscious about building a friendly website that can support their customers and buyers to find what they want easily.

SaaS: What is b2b

B2B SaaS is also known as Business to Business Software-as-a-Service. It encloses cloud-based software that is in use by business operators for accomplishing various tasks such as office productivity, accounting, customer relationship management, and many other work-related activities.

Commonly, companies subscribe to B2B SaaS and pay the subscription monthly or yearly. It has been predicted that by 2022, 78% of the companies will be operating purely on a B2B SaaS basis and their growth will hit $76 million in the same year.

In B2B SaaS products functioned for assisting businesses in operating more effectively and efficiently with high automatic technology. Mainly, it is popular for cutting down human resource expenses.

We all know that one of the vast examples of B2B business is Google and besides it, some other popular B2B SaaS are Adobe, Slack, Microsoft, etc. B2B SaaS is one of the key elements of success and now eCommerce companies try their best to invest carefully and strongly in customers’ care systems.

You must know about the advantages due to which B2b SaaS has succeeded to top the rank: easy accessibility, flexible payment options, auto-update functions, cost-effectiveness, and many more.I hope you like this source of information.

Read also: Software Business Model

External resources: Investopedia

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