Examples of metaphors in advertising

Advertising campaigns with metaphors

Examples of metaphors in advertising. Metaphors are figures of speech that substitute one thing for another, based on their similarity. For example, saying “life is a roller coaster” implies that life has ups and downs, twists and turns, and can be exciting or scary. Metaphors can convey complex or abstract ideas in a simple and easy-to-remember way, creating mental associations between the two.

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