Introduction: Marketing Myopia Summary Example. Marketing Myopia is a concept introduced by Theodore Levitt in his 1960 Harvard Business Review report of the same name. The term refers to a short-sighted approach that some companies embrace, where they become overly focused on their products or services, losing sight of the broader market and customer requirements.
Marketing myopia is a place where a company takes a limited view of marketing and focuses mainly on only one aspect out of many probable marketing traits. A brand that focuses on producing high-quality products for consumers who ignore quality and focus only on price is a perfect example of marketing.
Marketing myopia can cause you to allocate your budget inefficiently, neglecting a cost-effective marketing mix in favor of less focused marketing campaigns, reducing the expected return on your efforts.
This article will analyze the critical aspects of marketing myopia and its implications and provide various examples to illustrate its relevance in today’s business landscape.
