What colour makes you want to eat: Red, Green, Yellow, Orange, Pink and Blue.Introduction.The relationship between food and colour plays an important role in determining whether an individual would love to eat a particular food or not.
This explains why foods come in different colours. Some colours, especially yellow and orange, are appealing to the eyes of consumers because they are considered to be appetising and pleasant. These colours have an influence on the consumers’ buying decisions about food products.
The reason is that colour stimulates taste in the same way it does for sight and smell. Consumers tend to buy those food products which have attractive colours based on their beliefs about the association of particular colours with specific flavours in food products.
Consumers tend to buy those food products which have attractive colours based on their beliefs about the association of particular colours with specific flavours in food products. As a result, they tend to associate the colour of food products with its flavour. Let’s explore more about the colours that will make you want to eat.
Red: What colour makes you want to eat
Red is a colour which represents excitement, energy and a positive impression. It is also important in terms of attraction. Studies have shown that women find men who wear red suits to be more attractive than those that wear other colours.
In the food industry, red is used as a colour for jams and sweets, particularly red velvet cake. This colour attracts children because it makes them feel excited about eating food. Red is the colour which stimulates appetite the most.
A substantial number of restaurants use this colour in their food pictures to attract the customers’ attention. When the customer sees a food picture painted in red, they become excited about tasting the particular food. Hence, red is a common colour that makes people want to eat even more.
Red is viewed as a very strong and intense colour which makes consumers associate it with sweet taste. People have come to believe that red foods contain sugar or sugar additives.
Other than that, people also believe that fruits and vegetables having reddish colour are sweet due to the presence of sugar in them. This explains why people buy fruit juices which are in red containers even though there is no sugar in them.
Green is a beautiful colour and the colour which looks the most appetising of all. Green is the colour of nature or vegetation. As a result, it has been used as a shade for food products. The reason is that green makes people feel happy, relaxed and calm.
This explains why green food products are highly recommended by many people as eating foods are always associated with good moods, especially when we visit shrubbery in spring time, we can find many kinds of green plants there.
A large number of restaurants incorporate the green colour in their advertising to make their foods look appetising. The colour is commonly used in burgers to represent vegetables. If such foods did not have the green colour, they would probably not look as appetising as expected. This means that people will not buy the foods.
Yellow is the colour of sunshine and is considered as the most appetising colour. Yellow food products are widely used by consumers because it provides a positive impression to them.
Yellow vegetables have been widely used in the cuisines of many countries with yellow being considered as a symbol of healthiness. In terms of food products, yellow also has significance as it seems delightful to the eyes and highly appetising.
Yellow has also been widely used in food pictures. A substantial number of restaurants paint yellow on food items to attract customers. The yellow colour stimulates the taste buds, thus making food appear appetising.
Orange is a calming and restful colour which conveys a sense of happiness, confidence and optimism to those who like orange foods. It is also among the most common colours that stimulate the taste buds.
When a person sees orange food, they would feel compelled to eat it. Orange foods are appetising and offer a good sight. The use of orange foods varies from one cuisine to another. Other cuisines add orange food colour to make the foods look more appetising. This is common in the case of watery stews.
Pink is considered a feminine colour and is also associated with love. This explains why pink is used as the colour for confectionery products and foods which are targeted at girls and women.
The association with love makes pink a romantic colour which stimulates appetite. The colour pink can be used in cakes and ice creams to make them look appetising.
Blue is also another colour that makes people want to eat. However, this will depend on the kind of food that uses the blue colour. The colour is ideal when used on cakes and desserts. When the colour is used on other foods, it might look disgusting and this means people will not eat it.
Therefore, this blog suggests that the food industry should consider carefully about the purpose of the use of some particular colours. The use of red colour has been found to cause confusion in terms of brands, which causes consumers to return products without tasting them.
It is suggested that food firms should place labels on their products so that consumers can easily differentiate between them when they are using two or more brands within a category.
The positioning of particular colours can also change the responses of consumers. For example, orange is usually positioned as a bright and vibrant colour. However, this colour is not appetising to consumers.
Orange is a sign of weakness and carries an intangible perception of being unhealthy to some people. On the other hand, red has been found to be tastier than other colours such as green, yellow and pink.
However, it is believed that red foods are deviant because they have strong emotional implications.Read Also: Choosing the right colour for a restaurant.